So what is a Pop Up Store?
It is a concept that offers low upfront cost to retailers who want to test the market, clear excess stock or simply promote brands especially those that target the youth market where spontaneity is the attraction.
This simple and quite effective marketing idea seems to appeal to younger shoppers who love the idea of a temporary shopping experience with the whole ‘here today and gone tomorrow’ scenario. It is also assisting landlords to attract tenants to ‘try before they sign’ leases on premises.
The cult California fast food chain In-N-Out Burger recently created a pop-up store at Sydney’s Potts Point restaurant Barrio Chino opening for only a few hours with waiting times of up to 90 minutes.
Could this be the way of the future for the retail sector to compete with the rapidly growing trend of online shopping by offering a new and engaging shopping experience? Or is a just a very clever marketing idea?
So what is a Pop Up Store?
It is a concept that offers low upfront cost to retailers who want to test the market, clear excess stock or simply promote brands especially those that target the youth market where spontaneity is the attraction.
This simple and quite effective marketing idea seems to appeal to younger shoppers who love the idea of a temporary shopping experience with the whole ‘here today and gone tomorrow’ scenario. It is also assisting landlords to attract tenants to ‘try before they sign’ leases on premises.
The cult California fast food chain In-N-Out Burger recently created a pop-up store at Sydney’s Potts Point restaurant Barrio Chino opening for only a few hours with waiting times of up to 90 minutes.
Could this be the way of the future for the retail sector to compete with the rapidly growing trend of online shopping by offering a new and engaging shopping experience? Or is a just a very clever marketing idea?