level of awareness and its market share.
There is a common belief that a well known product or business is a better business or product.....whether or not it really is.
It is the branding that makes a product or business well known
and recognised. Think about how a logo helps to identify a business to potential customers. The simpler the logo the easier it is remembered and therefore recognised.
The most common and favourite one of course is the McDonalds famous golden arches.... after all how many kids can recognise that giant 'M' a mile off before you even see it when driving. Never underestimate the power of a symbol however make sure that symbol (aka logo) is a true reflection of you and your business. The golden arches symbolises, fun, convenience, fast...
Does your logo leave a lasting impression on your customers?